3 Innovative New Trending MarTech Tools

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This week I’ve got a few NEW trends on my radar that I’d like to share.

But first, a word from our sponsor of this week’s edition…

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Whiteboard AI: Smart Note Hacking

This one is a fun one as I was just recently looking for a good “smart whiteboard” to organize my copious notes on various strategies and ideas, currently sitting in Google Docs.

Whiteboard AI, like it sounds, is a digital whiteboard equivalent, BUT it’s also able to perform a number of really cool functions.

Whiteboard AI can do things like:

• Asking it to summarize notes (or asking any question from the material)

• Asking it to provide a transcript of an audio recording or video file (great for recording talks, presentations, or just quickly asking questions)

• Create interactive flashcards (great for studying, learning material)

Matrixify: Access Shopify Data Gold

For any of you Shopify owners out there, this one is a GREAT new tool to help extra data from your Shopify database that you are probably not using (or even aware of).

It’s a simple “in plain English” data import and export platform for copying data, creating scheduled imports / exports, and custom process.

All the data can be migrated and actioned via Excel, CSV, or Google Sheets.

Pretty cool. I like this for:

• Importing dropshipping or wholesale products

• Bulk uploading product details, SEO metafields, or customer order info

• Migrating from one ecommerce platform to another

Metricool: Social Media Superstack

An interesting thing has happened in the social media management space. The old Buffer and Hootsuite aggregation model is now table stakes.

Metricool isn’t your average social media management tool.

The NEW next-gen social media management solutions are now business intelligence suites, including:

• Social Listening: getting alerts when your brand is mentioned across platforms.

• Influencer Targeting: Identifying the best influencers to promote your brand across platforms.

• Social Ad Management: Measuring the engagement and financial impact of your social ads across platforms.

• Data Insights: Receive generative, bespoke insights based on your social footprint (idea for content, campaigns, and what’s working / not).

With the fragmentation of traditional marketing channels, this type of social operating infrastructure is likely to continue growing.

Other Newsletters I’m Reading This Week

I’m going to start tracking some of the resources / newsletters I pay attention to regularly here:

• Trends by Hubspot Media: A great source for deep dives on business ideas from trending topics.

• Big Desk Energy: More trends & insights, but more from the startup / VC / silicon valley side.

• Ultimate Tools: Highlights new tools in martech, similar to what I do here, but no trends analysis, tool break downs.

That’s it for this week, I’ll be back with in a couple weeks with some more deep dives.